In an interview with NBC’s Brian Williams, former President Jimmy Carter said he has been extremely bothered by the heightened climate of racial and other hate speech since the (selection of Taylor Swift as best female video winner.)

When asked about (“Cocktail” Kanye’s outburst at the VMA’s, the former President said) “I think it’s based on racism,” Carter said at a town hall held at his presidential center in Atlanta. “There is an inherent feeling among many in this country that (a white woman) should not (beat a black woman at the VMAs.”)

*NOTE: This is an almost real story. The headline was altered as was the cast of characters to show the importance of a headline.

The great copywriters of yesteryear and today will tell you the headline is the most important component of your marketing piece because if your prospect doesn’t stop what they’re doing to read what you have to say, the quality of your copy, content and call to action just don’t matter.

So spend time on your headline. That is one great benefit of Twitter is that it forces you to be concise with your thoughts if you are to get your point across. If you’d like to learn more about the impact social media is having on the business world and to get help with your own social media strategies please visit my Done For You Social Media page. If you need help developing copy that gets read and makes the phone ring you can get a taste of my style and ability on at Mostest, Gooderest Copywriter…With Spelchekur.

To read the real tomfoolery the former president said about Joe Wilson being a racist for shouting “You lie!” to President Obama you’ll find it here.