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Start here with Wes

Getting Started With The Sales Whisperer®

Wes Smiling Up Close

I’m Wes Schaeffer, the founder of The Sales Whisperer®. Wherever you are in your sales, marketing, and/or entrepreneurial journey, this page can help you get the most out of not only this website, but all of my other sales growth resources, such as my podcast, books, CDs, private membership sites, resources, and more.

Selling: The Sales Whisperer® Definition

My sales mentor, Steve Clark, taught me years ago this four-point approach to selling:

  • Selling is a calling.
  • Serving is its purpose.
  • Questioning is the process.
  • A sale may be the solution.

However, just because something is a calling for you does not mean you are a natural at it. In fact, while some people may have an “aptitude” for selling, professional salespeople are MADE, NOT BORN.

Case in point: my first ever paying sales training client was an architect in San Diego that was going out on his own and needed to learn how to drum up more business. True story.

Marketing: The Sales Whisperer® Definition

I believe that marketing is just selling in print.

I believe what the immortal Howard Luck Gossage said about advertising:

Nobody reads ads. People read what interests them. Sometimes it’s an ad.

I believe that no one has a TRAFFIC problem and that everyone has a CONVERSION problem.

Traffic is easy to buy and measure, but until you know to whom you should be marketing, what they want and need, and until you answer why you are their best choice, you are—at best—being inefficient with your marketing dollars, and—at worst—flushing it down the toilet.

Once you can answer those questions, you’ll know where your prospects are hanging out and how to get their attention…and their money.

The Sales Whisperer® ABCDE Selling System

In the following video, I show exactly what a process-driven, automated sales and marketing system looks like. This is at the core of my profitable offline-online business and it’s what I help all of my clients implement to one degree or another, based on where they are in their professional career. If you’ve read “Good To Great,” “The E-Myth,” and/or “The 4-Hour Work Week,” you’ll recognize gems from each of them in this video. All of those books have contributed to the manner in which I build and run all of my businesses.



The 2-Part “Secret” To Sales Growth

You’re busy and tired and distracted so I’ll cut to the chase:

  1. Processes
  2. Automation

As soon as you stop “shooting from the hip” and map out how you win, your sales will grow.

As soon as you analyze what you do 2-3 times a day or 4-5 times per week and automate it, your sales will grow while you sleep.

Easy to say. Easy to figure out. Hard to implement and execute.

That’s where I come in.

Get My Weekly Whisper Newsletter & FREE Stuff

Marketing is selling in print, and selling is like deep sea fishing. You want to set a lot of lines at different depths with different bait because while you can be pretty sure you know the general area of where the fish are, you can’t be exactly sure. So you stack the odds in your favor by giving yourself more opportunities to score a big catch.

That’s why, since 2006, I’ve created both free reports and recordings for you, my site visitor, but I also send The Weekly Whisper, for timely ideas and inspiration to help you grow your sales.

Neither of these resources are cheesy or pushy, and because you can opt-out at any time, I’d like to oh-so-charmingly invite you to subscribe below to this digital vault of sales-growth goodness. I promise you’ll like the information you receive. Just enter your name and email below to get immediate access to it all.


Wes's guidance helped me grow my leads 383% in our first month then 337% in the second month.

Alycia Wicker grew her sales with Wes Schaeffer.

Alycia Wicker, Business Coach For Creative Entrepreneurs

I have doubled my membership numbers...and raised my prices 423%. YOU ROCK!

Tabitha Day Philen, Owner, Inspired Bloggers University

Tabitha Day Philen, Owner, Inspired Bloggers University

When I finally hired you...I started to grow. When I was on Shark Tank, Damon asked "You use Infusionsoft" and "You use The Sales Whisperer?" I said, "Yes, and you guided me all along the way."

Shark Tank's Major Mom Testimonial For Wes Schaeffer

Angela Cody-Rouget, Founder, Major Organizers

Wes is an epic storyteller...who truly delivers powerful content...

John Lee Dumas of Entrepreneur On Fire loves Wes Schaeffer's Infusionsoft work

John Lee Dumas, Entrepreneur on Fire

Latest Podcast Episodes

Check out the latest episodes of The Sales Podcast and the CRM Sushi Podcast below!

How To Master Cold Calling In 2017

"Cold calling is dead."   "If you're cold calling you're an idiot."   "If you're making cold calls you deserve to be yelled at."   "Cold calling is for fools."   "Cold calling is for cubicle-dwelling

Ontraport vs Infusionsoft In 2017

In September 2014 I purchased HubSpot and joined their certified partner program. In October 2014, I became certified in Ontraport. And since the fall of 2008 I've been a certified partner

From Drugs and Abortions To Focus and Family: Meet Brian Scrone

Your reality is in between your ears...so fix it Stream below or right click here to download the episode.   What You'll Hear In This Episode of The Sales Podcast... Grew up in a loving household in


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