A later edition of Southern Social Media due to hoops conflicts. College basketball has officially started, and it’s practically religion around Kentucky & Indiana regardless of who you cheer for (Go Cards!)

Roger and I chewed the fat on a few things today:

• The southern definition of “beer”
• How YouTube tricked me into showing gay porn to my church!? (You gotta listen to this to get the full story.)
• How to disable related videos when you show a YouTube video on your site
• 5 Ways to Promote Your Facebook Fan Page (and why you need a fan page to begin with).
• How being controversial can further your cause and popularity
• How a popular video blogger has been banned by YouTube because of his stance against Obama (see http://la-gun.com/manning for an example of his “content”)
• Recap of some recent topics.

Welcome to the 11/16/09 edition of Southern Social Media.

Topics of discussion include:

• Roger’s apology/clarification on StomperNet’s pricing practices (they have a good offer in place right now)
• Avaya’s $250k Twitter Sale (it sure pays to listen these days!)
• 3 more social media case studies
• How restaurants and salons can use social media to grow their businesses organically
• Making sure your company has a disaster recovery plan that isn’t based on the disaster occurring in the past
• Southern definition of “bayou”
• Social Media Mondays
  
• List Samurai program update

A “salty” version of Southern Social Media is in store for you today . . . Roger went on quite the rant about some recent happenings in the Internet Marketing world and some of the scam artists out there.

Topics include:

• The southern definition of “barrier”
• Two social media connections that have figured this stuff out that aren’t trying to get money from you . . . why they’re successful and how it can benefit your business.
• Perry Belcher – Forewarning: SERIOUS rant ahead . . . this guy isn’t the “good guy” we all thought
• StomperNet: buyer beware (why are they struggling financially if they’re getting $800/month and have “2,500 happy subscribers?” Something just don’t add up, Ya heard me?)
• Brad Fallon’s $100,000 spending spree (as it pertains to StomperNet)
• 5 Mistakes to Avoid with Social Media
• Employing someone to help your business utilize social media
• You might be a redneck . . . 3 full examples

From a personal standpoint, Roger feels 10 times better for getting this stuff off his chest, and I hope you listen in so that you don’t fall victim to some of the “mind control” marketing going on out there that is merely designed to mislead you and separate you from your money. While rants aren’t common, this one is sure to help you avoid some unsavory characters online.

Get ready for the day-before-Friday-the-13th edition of Southern Social Media.

Among today’s topics:

• Perry Belcher’s exit from Internet Marketing Training & what we can all learn from it
• Making money with social media instead of just winning the popularity contest
• Growing a list even if you provide a service
• Salon tips from researching review sites
• Social benchmarking study
• A contest you can enter to win 1 month’s access to my Social Media Mondays and 5 people can win free access to my upcoming List Samurai program
• The southern definition of “banner”

This is a shorter rendition of Southern Social Media due to “time constraints” and scheduling conflicts, but that doesn’t mean it isn’t packed with some good info and a few jokes.

Amongst the topics:

• How 1 company leveraged Twitter to grow their customer base by 840% in a year
• Why strategy is so important to your social media campaigns (we sound like a broken record on this, but it’s that important!)
• Social Media Mondays
• List Samurai update (it’s likely going to have more like 20 videos instead of just 13)
• Facebook 20.1 tips

After a couple of days away, Roger and I are back at it with Southern Social Media today.

Both of us have been busy marketing Bubbas these past few days that kept us from getting on the horn together, and you know how territorial I get when Roger ventures out to do a solo program.

Among other things today we discussed:

• 3 Top Reasons Why Social Media is Still a Tough Sell
• Social Media Consultants . . . how to find one to help you & kick the project off successfully
• Finding someone within your organization to become your social media “czar”
• How Do We Manage the Adoption of Social Media?
• Will Social Media Kill Trade Publications?
• The future of print & trade publications
• Southern definitions of “appear” and “attacks”
• Monitoring tools for social media
• The likely direction of social media monitoring

If you haven’t already done so, join in the replay of “Why Only 5% of Marketers Make Money With Social Media – How You Can Become One of the Elite” by visiting Marketing Virtual Seminar and sharing your first name and email address (it’s free!)

The show must go on! I’m a bit under the weather as the flu begins to sweep through the Schaeffer household but let’s “Git ‘er dun!” Today your Southern Social Media hosts discussed:

• Ford’s use of social media and how they have benefited from it
• How Ford measures its social media campaigns
• The BlogHer event that Ford recently did and the impact of it (some eye opening results)
• Develop your social media strategy before you select and implement the tools & tactics
• How to measure a social media campaign
• Ways to Educate using social media
• Creating a quality lead magnet regardless of where you believe you reside within your industry or market
• The southern definition of “seed”
• The southern definition of “atom”
• I (Roger) accidentally let the southern definition of “newd” slip out a day early (oops!)
• Louisville basketball

Today, Roger and I talked about:

• Social media marketing strategies
• 5 Cross Platform Uses for Social Media
• Why you need to hire someone to help you with social media
  
• How to properly make money off of social media
• Why you need to focus on lead generation at all times
• How to make money off of affiliate products the “right way”
• The misnomer of “it’s all free” with social media
• Why the redneck drove his truck off the cliff
• The southern definition of “preference” (a classic courtesy a Kentucky fan calling into a radio show today)

A later than usual version of Southern Social Media today, but it’s better late than never, right?

Among the topics:

• Men make more than women in social media related jobs
• People in social media jobs aren’t as satisfied in their roles as they were a year ago
• Why you need to simplify before tackling social media
• Social media is WORK!!! It ain’t all fun and games in spite of the misinformed opinion to the contrary.
• What do you REALLY want social media marketing to do for you at the end of the day? We believe that most people want leads out of their campaigns so that is the crux behind the List Samurai product due to be released any day now.
• The southern definition of “aspect”
• 5 Eras of Social Media (the time-frames are very short for “eras”)
• Seek guidance with your social media marketing campaigns!!! Don’t try to tackle all of this stuff solo . . . there’s simply too much of it to master in too short of time. Find someone to help you shorten your learning and implementation curve.

Roger Bauer and I just did a quick Southern Social Media Podcast because we’re both super busy, highly-sought-after social media consulting superstars and private jets were sent for us to whisk us off to private meetings with world leaders and Fortune 1,000 companies.

…and I had a beer to drink with some friends/clients and then a Little League game to attend where my 11 year old son was starting pitcher!

Among the quick topics:

• Southern definition of asinine
• Controlling your social media “addiction”
• Why People Twitter (in one word)
• Social Media Time Management: 9 Guiding Principles
• You might be a redneck if . . .