I have a consulting client on my Private Monthly Consulting plan (he gets 30-minute private sessions with me weekly) who is getting cold feet after working with me just one month. A WHOLE WHOPPING MONTH!
He maxed out his credit card so his monthly payment didn’t go through and this is how he responded when I asked him what was going on.
Couple reasons,
- Not sure I can become the sales person you are accustomed to being and/or consulting. I am a customer service/marketing person that does sales on the side. (What nonsensical, happy-talk bullsh*t this is!) I need a marketing program that will drive people to respond without me making telemarketing calls all day.
- Wanted to make sure I’m not gong to get sucked into your web and have you lead me down a path to financial destruction by charging me for additional services once you’ve got me hooked into your little consulting scheme.
(You better smile when you say that!)
If we do anything, I need to spread the time out to two one hour sessions. I need first to structure a website for response to a mailer, and then structure the message/mailer/offer for maximum (first hour). This will have to be done in front of a computer to make sure I can make changes as we speak.
Secondly, I need a follow-up meeting to finalize it all before printing/sending/selling and bring some continuity to the whole program.
I need practical solutions, ideas and marketing help, not generalizations (no offense). I have a million ideas and messages in my head but deciding what will work within the parameters of the industry is my problem. No time or money to make mistakes.
If we can continue under these conditions, lets do it but I need you to work within my capabilities and what I can do right now. I have a pure sales guy to handle visits and telemarketing. May want to spend some time with him in an additional meeting to help him have some continuity.
Let me know what you think.
WARNING: DON’T EVER ASK ME WHAT I THINK IF YOU’RE NOT READY FOR THE BRUTAL TRUTH!
I consult with CPAs and architects and Realtors (both new and experienced), life coaches and IT owners and everyone in between.
We’re all in sales. A sale happens in every interaction in life. Either you sell the prospect on why they should work with you or they sell you on why they shouldn’t work with you.
“Marketing Programs” is a nebulous phrase. There is internet marketing, email marketing, telemarketing, direct mail, workshops, webinars, press releases, article marketing, podcasting, video blogging, and sky writing to name a few.
All take time. All take money. All take effort. All fit into a bigger picture that must work to elicit a specific call to action.
To jump down to your “practical solutions” vs. “generalizations” I would contend that I gave you specifics in the form of reaching out to existing clients for referrals. I gave you an exact script to follow. Even better it was free to do. You didn’t do it.
If you’d like to bring your sales guy to our sessions that’s fine. I have scripts he can follow and if he does he’ll help you set appointments.
You say you want to spend $250 on a video (with a local videographer)…and do what with it? Put it where? Drive traffic to it how? Measure it how? Capture leads how?
I know what will work in your industry because it works in all industries but I can only do so much for you (in the 30-minute sessions.)
What is your budget? What are you real goals? Two clients a month? A week?
You need to lay things out for me regarding where you want to go and how much you can spend and I’ll tell you how much I can help.
But this stopping payment on a credit card won’t cut it. My program is now more expensive online because it has been popular. If you want to stick with the (current) rate you need to make a commitment and at least let me know ahead of time when you want to cancel because the lower price is meant to reward those that stick with me to grow.
You can grow if you let me help you.
Understand one thing, my fair readers, and that is the marketplace is growing in its competitiveness and our prospects are getting harder to reach.
We’re all in sales and you better embrace it and get good at it and/or learn to automate your sales and marketing or get comfortable living in a smaller house and eating at Denny’s with a coupon vs. Houston’s with a cigar.
If you’d like to see my calendar and schedule a free call with me just follow this link and pick your time.
To listen to your little voice and secure a month of private training with me (and a bunch of valuable bonuses I don’t make public) follow this link and reserve your spot before I raise the price again or take it down completely as my calendar is filling up.
Good selling and Remember, Life is Good. It’s gooder when you’re selling.
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