This is my entry to win Infusionsoft’s “Bloggers In Motion” contest to win a free pass, travel and accommodations to their annual InfusionCon, a gathering of great sales, marketing, ecommerce and business growth experts to help you automate your sales and marketing.
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Life Is Worth Living So Live It. Today I may ramble a bit. You’ve been warned. Today my fifth baby, third baby girl, turns 7. Her name is Mary-Claire. (That’s her in the photo above turning 3 in the San Diego Children’s *Hospital.) With six (6) children from the same wife with no multiple births I regularly hear wise, creative, loving people ask kind, thoughtful, personal questions like: Are you done yet? (Like a loaf of bread?) Don’t you know what causes that? (Yes I do and I like it very much.) Don’t you own a TV? (Do you have a nice one you want to get rid of?) What, are you religious or something? (Aren’t you?) When are you going to get fixed? (EVERYTHING on me works just fine. Obviously.) What’s my point? I have a couple, maybe even a few. One. Children are gifts from God. God does [...]
MarketingSherpa conducted a survey in September 2010 about business email and found that 90% of businesses track their success in email marketing with email open rates. Depending on the relevance and quality of your content and your list engagement you should expect a 15–35% open rate. If you are not seeing open rates in this range one of the following factors is probably at play: 1. You’re a sender of junk. Would you send your friends and family the same emails you send your prospects and clients? If your emails are “useful,” resourceful and people want to save and archive them then you’re on the right track. If your messages are “interesting,” funny, relevant and usually good for forwarding to the contacts of your prospects and clients, then good on ya! If your messages are none of the above, nor are they interesting nor useful … they’re junk! 2. Boring subject lines [...]
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The key to big profits is the development and implementation and strict adherence to big processes. In “Roadmap to Revenue,” Kristin provides the guidance and directions you need to see clearly how to develop the processes you need to sell to your clients the way they want to buy. She provides examples and stories to keep it interesting along with key insights into the four main buying processes your various clients follow including the most nagging, frustrating and irritating (in my opinion) the “Heavy Scrutiny” process. This book is not “light reading.” This book is a dense, detailed guide for the serious business owner / professional sales person that is committed to doing what the competition will not do in order to stand out in this competitive environment. You will be better, more efficient and more profitable in how you run your sales and marketing efforts if you follow what [...]
“If you’ve read about social media or been to any marketing conferences, you’ve probably heard tons of advice like love your customers, engage in the conversation, be yourself, and make friends. I call this unicorns-and-rainbows advice. Take a couple of time-honored adages, add in the unquestioning awe of an unaware audience, and pretty soon you’ve got an entire industry based on easy-to-agree-with but unsubstantiated ideas. But there’s a problem. Myths aren’t real and superstitions often do more harm than good.” -Dan Zarrella, Zarrella’s Hierarchy of Contagiousness So many people think “if I just get a Twitter account and Facebook Fan Page I can grow my business.” Really? I hope you have a prescription for whatever it is you’re smoking. The irony is most people are neither sociable or knowledgeable when it comes to marketing but somehow two wrongs make a right when it comes to Twotting and Facetubing and Youbooking. (There are [...]
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I was so thankful to hear Wes Schaeffer's speech at the last Chamber breakfast. In a time when you wonder as you talk to other business professionals will they be optimist or pessimist, it was a great relief to get the encouragement from Wes.
He did not know his speech was for me. Wes talked about how a business can thrive and be extremely successful no matter how the economy looks. He gave many steps to help me focus on some specifics in my business. This year is the "Year of Increase" for my family and Wes' speech just confirmed how we can make it happen.
Thanks Wes for your profound expertise! It has been fun getting to know you!
Monica Kirkland, Owner,
New Life Ultrasound
When I first bought my business, I was doing most of the things Wes teaches. However, after nearly 7 months in business, I found I really needed to refocus my efforts and create a strategy moving forward.
Wes has really helped me to create a strategy for not only my own sales but those of future sales people I intend to hire and get my focus on growing my business. Wes is helping me get to the
point where I can finally work ON my business, rather than IN my business.”
Bryce Ebeling
Money Mailer,
of Temecula Valley