---
title: Meet The Sales on Fire Founder Jason Kanigan
description: Jason Kanigan is the founder of Sales on Fire and shares how he went from delivering pizzas to running his own professional sales training firm.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Mar 20, 2017

# Meet The Sales on Fire Founder Jason Kanigan

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Selling is not technical, it's...

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/4dW7tEsQVEwVIeKMTj6oF9?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## [Cold Calling Tips](https://thesaleswhisperer.com/daily)you'll learn in[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- How to believe in yourself even during your darkest days
- How long shiny objects last
- The importance of intrinsic self-worth
- How to motivate yourself by knowing what you don't know
- The importance of self-confidence and belief in yourself
- What to do when it's not fun and easy
- How to learn from your mistakes
- How fast change can happen
- What selling really is since it's not technical
- How to determine what your real role is in sales
- How to get comfortable with money
- How to stop thinking like a silly newbie
- How to protect your mindset
- What social media really is now
- How to get mind share today

*[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)*

## Catch Up on The Previous Episode of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

 

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Follow [Jason Kanigan on X](https://twitter.com/jasonkanigan)
- [Read](https://www.businessesgrow.com/) [Jason's blog](http://jasonkanigan.com/)
- Check out [Sales Tactics](http://www.salestactics.org/)

## Did You Like This Episode?

Thank you for listening to The Sales Podcast. [See every guest and subscribe on Apple Podcasts or Spotify](https://thesaleswhisperer.com/podcast-guests).

[![\<span style="font-family: 'Courier New', Courier, monospace; color: #000000;"\>\<strong\>Contact \</strong\>Wes\</span\>](https://no-cache.hubspot.com/cta/default/443614/interactive-184981315418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ6AIc24HM6bvgu0tXG4BRmoL3vdoDc%2ButzPZjKQ0MqlHuEd5lvRmcctoo6HeQ3HDraPfELVJwg3gUpdgHleevuSw%2B2a8p9KLxBYbQYBEbCwdkpf4SiWX83K7BWqZnYTw8Ou2d1GCERVrTIfjVzut%2BgkuehdApdEUcUbu6QxIEh19649aVv6omARI5sBx2uPh3IASAUYyIhU6s%3D&webInteractiveContentId=184981315418&portalId=443614)

 Market like you mean it. Now go sell something.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ8fpICaK1XrA6eJKW2yQYi%2Fc3lWwq2MDj60L50GRNPuAMDX7PPtPnj9CUxxeY1GQFDoJJsZ9ODLFeBFHPYM%2FQ7hj074tD7AkPVUOl6UQoHFXahtAMrW8uBnrEfjdpSp63QM6lHDih6E3uYGBI2gRPGjn6qVFsxlNHBdWHs8HBLcRGglXT7ubviHc9zBxkQIAhoxW9gzcp7mpg70wG5Z%2BEb&webInteractiveContentId=184500196010&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![How To Learn Anything Fast | The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/tsw-custom/share/share-how-to-learn-anything-fast.jpg?height=200&name=share-how-to-learn-anything-fast.jpg)](https://thesaleswhisperer.com/blog/how-to-learn-anything-fast)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [How To Learn Anything Fast](https://thesaleswhisperer.com/blog/how-to-learn-anything-fast)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

How To Learn Anything Fast

[Read more](https://thesaleswhisperer.com/blog/how-to-learn-anything-fast)

[![Ben Gay III on The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/ben_gay_3rd_sales_podcast_544.png?height=200&name=ben_gay_3rd_sales_podcast_544.png)](https://thesaleswhisperer.com/blog/ben-gay)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Sales Coach to Zig Ziglar, Trained by Napoleon Hill! Ben Gay, III](https://thesaleswhisperer.com/blog/ben-gay)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Feb 11, 2022

From $100/week to $40k/mo \[ LISTEN ON APPLE PODCASTS OR SPOTIFY \] Part 1

[Read more](https://thesaleswhisperer.com/blog/ben-gay)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/CRM%20Sushi%20YouTube%20000.jpg?height=200&name=CRM%20Sushi%20YouTube%20000.jpg)](https://thesaleswhisperer.com/blog/hello-phello-crm)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)

## [Hello Phello on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/hello-phello-crm)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Welcome to the Personal Relationship Manager \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/hello-phello-crm)

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