My good friend, super salesman, serial entrepreneur (he stared www.ExerciseFriends.com and now has 102,000 members working out together) and dispenser of wisdom, Patrick McCluskey, always says:
“I’m looking for the guy looking for me.”
And…
“I sell elegant, million dollar solutions to million dollar problems.”
Patrick understands the value he brings, the problems he can solve, the problems he can’t solve and that makes all the difference in the world.
The old days of “Hi, How are you? Lovely weather we’re having, isn’t it? If I can guarantee delivery this afternoon do we have ourselves a deal?”…are GONE!
We have moved past the Information Age and we have entered The Recommendation Age. Tools such as text messaging, Twitter, instant messaging on platforms such as Facebook, LinkedIn, YouTube all enable communities to be built and members of that community to participate in a manner and to a degree and with a speed that was incomprehensible just 10 years ago.
The days of PUSHING your sale are rapidly crashing to a halt.
Today, the spoils go to the salesperson and business owner that can PULL in the sale. That is done by offering value. By knowing who you can help and speaking to their concerns so they become comfortable with you and then not only buy but RECOMMEND you to others.
In past sales jobs I got into heated debates with both sales and marketing departments who thought I was the one that had fallen off my rocker when I told them, “good marketing is just selling in print.”
So what are you doing to sell in print?
What are you doing to attract your prospects to you rather than attack them?
The sooner you learn the former you can stop selling, which will allow you to sort through your available prospects and then solve the problems you can and refer out those you can’t.
You’ll work less, make more money, earn more clients and their trust and their testimonials and referrals and bring about peace on earth, reverse global warming, solve the social security crisis and probably regrow your hair as well.
So get started on your attracting and sorting.
If you’d like a little help learning how to use Twitter to build your following may I suggest a new program my good friend and fellow Southern Social Media host, Roger Bauer, developed called “Twitter Traffic Tornado?” It’s a 7 day online course that will get you where you need to be to launch your social media success.
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