“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage
If your ads sound like ads then you will sound like your competition.
If you sound like your competition your prospective clients won’t hear you until they consciously recognize their own needs then seek out suppliers to scratch that itch
Since they have never noticed you in the past because you sound like your competition they will then be forced to attempt to differentiate the suppliers of their options based solely on price.
When you’re ready to make ads that get noticed (yes, that means it may piss off a few people) and start making the phones ring and the cash registers sing give me a shout. You can contact me online any time for a possibly harsh but refreshingly direct, honest and insightful sales, marketing and advertising dialogue.
Good selling,
Wes
