Wes Schaeffer, The Sales Whisperer® – My Story

My wife of 14+ years told me I should get on the comedy tour because I can make people laugh. (Picture Bill Cosby and Jeff Foxworthy with some antics like Robin Williams.) I reminded her we have 6 kids. She told me to stick with sales for now!

I’m a salesman who loves sales and marketing systems that make the phone ring and the cash register sing and I giggle like a school girl when I land a new account and help others to do the same.

Never being satisfied with “good enough” or “just because,” has gotten me into trouble more than once. It has also brought me to this point in my life, which is enabling us to meet here online and that is a beautiful thing.

Since 1995 I’ve looked for ways to drive sales and I’ve learned that selling is easier and more valuable to both the sales person and the client if good marketing makes the client aware of you and then contacts you to buy because none of us likes to be “sold.”

Although this is only one piece of the revenue generation pipeline pie, I believe this piece deserves to be done right because it supports and enables a business’s biggest investment: People.

But my take on sales and marketing differs from most. I believe that for a system to really work in today’s dynamic economic environment, it has to be used, and relied upon, by everyone in the sales and marketing departments. When everyone relies on the system to do their work and communicate with each other every day, the information stays up to date. It is updated by many, not a few. It’s a collaboration tool, not just a tracking tool.

Seduction Leads to Adoption

For my theory to work, my system needs to be adopted by everyone in the company. And the only way to pull that off is to make sure that it makes your sales and marketing and billing and payment processing jobs easier so you want to use it. Otherwise, you’ll work around it and eventually dump it. Accomplishing this requires a close partnership with the owner, sales managers, marketing managers and sales staff using the system to do real work every day with tight feedback loops for quick iteration and an obsession for streamlined profitable results.

Built By One of You

So I set out to find developers and partners that were interested in helping me build the right thing. That was late 2004. Now I have more than 3,000 sales people and entrepreneurs from around the country in all industries using my sales scripts, ideas, systems and/or software every day in sales and marketing…telling me how to make it better. I’m listening closely, taking it in, working hard and moving full steam ahead.

We Eat Our Own Dog Food

We use Infusionsoft and The Sales Whisperer® Sales System every day to manage our own marketing and sales processes and to ensure we’re developing solutions that solve real problems and is a pleasure to use. Our team is distributed across the United States and is constantly poised for action.

Front of the House

You want and need solid support, especially for a system like this, which is why you get free, unlimited support on the Infusionsoft software for life. That’s why we call them the “Front of the House,” which is a restaurant metaphor for the service staff. (Yep, you guessed it, the development team is the “back of the house.” Can you tell we dig food?). Our front of the house team works with our clients every day, bending over backwards to solve problems and engage in discussions about what we should build next. We have been busy putting tools in place that help us scale this quality of support, which includes e-commerce, CRM, marketing automation, sales force automation, affiliate tracking, a forum, a members-only site and a documentation site.

First Focus on Value, Then on Sales

I’ve spent the better part of 14 years working in “stealth mode” before I launched The Sales Whisperer® Selling System™ and Inner Circle™, keeping a low profile while collaborating closely with a cross section of business coaches, success coaches, trainers, consultants, copy writers, web developers, graphic artists, animators, marketing gurus, ad agencies, media buyers and social media experts.

Why?

Because I’m sick and tired of investing in so-called “solutions” only to find it lacking 7 screws, 6 washers, 8 bolts and an extra $10,000 and 600 hours of work to make it pay off! I wanted to focus my energy on assembling, building and developing something that has real value before really revving up the sales engines.

This ride has not been for the feint of heart! I’ve tested many hosting platforms, design templates, programmers and supplemental vendors.

We are now ready to share our work with you and help you grow your client base faster, at higher margin, with less stress and more fun in 90 days or less, guaranteed! We even offer a “Double Your Sales Guarantee,” which means the real fun has only just begun. We hope you climb on board. The journey is more enjoyable with good company. If you read this far, you are in good company.