Commit To Advertising & Marketing

Paul Dunay has a great blog post on the wisdom of increasing your advertising and marketing during a recession. In it he references Seth Godin’s “The Purple Cow” as well as Innovating through a Recession by Professor Andrew J. Razeghi at the Kellogg School of Management at Northwestern University.

In the post he references a famous McGraw-Hill study of 600 businesses and found these now-obvious results:

• During the 1981-1982 recession, businesses that maintained or increased their ad spend averaged higher sales growth during the recession and in the following 3 years! In fact, sales were 256% over their weaker, more foolish competitors that cut back on advertising. (Which goes to show you can’t save your way into business success and you can’t tax your way into prosperity as the idiots in Washington D.C. continue to show us…but I digress.)
• A more recent study conducted in 2001 found that businesses that advertised aggressively during that recession increased market share 2 ½ times the average for all businesses in the post-recession period.

How ’bout them apples, huh?

What is your advertising and marketing plan? If you’re like most business owners you either:

• Don’t have a plan at all.
• Have a plan but you think it stinks so you don’t do anything with it.
• Have a plan but lost it or buried it.
• Have a plan but don’t follow it because you’re not committed to it.
• Have a plan and it is now in its 797th iteration, is 1,100 pages long with 37 footnotes per section and you’re waiting to finish that final chapter before you take action.

Take action now. Plug into my Inner Circle Silver for just $37 for the first month to get specific ideas on how to grow your business. Then, after you get a sense for my style and abilities and you’re comfortable with them both as well as my ability to produce results for you we can talk about various programs I offer to help kick start and supercharge your advertising and marketing.

That is, of course, if you’d like to also grow 256%.