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Pilots Distracted By Laptop Teach Business Owners To Look Out the Window

Stupid airline pilots for Northwest have their heads in their laptops (and up their butts) and overshoot their airport by 150 miles. WTF? That’s why I don’t feel bad keeping my iPhone on during takeoffs and landings. I can use the GPS to tell the idiots up front when it’s time to land. But let (Read More)

Synch your Facebook Fan Page with Twitter, Hootsuite and Ping.fm

Synch your Facebook Fan Page with Twitter and LinkedIn and your Wordpress blog via Ping.fm with Wes Schaeffer, The Sales Whisperer®, San Diego CRM expert. (Read More)

Hello Breadth & Access. Goodbye Depth. Hello Depth.

Social media – Facebook, MySpace and Twitter – combined with broadband internet, smart phones and 24 hour news has created a society with great breadth and accessibility but little depth. (Read More)

Southern Social Media – 10/19/09

Southern Social Media 10/19/09. TwitterLocal. Obama Twitter. Palin Twitter. Roger Bauer and Wes Schaeffer discuss social media and social marketing Southern style including Facebook for business.    Southern Social Media 10/19/09: Play Now | Play in Popup | Download (Read More)

Choosing the Right Email Autoresponder

Choosing the Right Email Autoresponder. AWeber vs. Infusionsoft. Is an email autoresponder enough or do you need complete integration with CRM, Outlook and Quickbooks to fully automate your small business? (Read More)

Amateurs Sell…Professionals Sort

Attract qualified prospects and clients by offering value through social media platforms such as Twitter and Facebook. (Read More)

Your List Is Your Secret Weapon.

Every day I hear: “We have 102 patents.” “We’ve spent 10 years researching and developing and testing this product.” “We’ve spent over $50,000,000 in R&D on this patented procedure.” “Our gizmo is the easiest to use.” “Our doo-hickey has the most features.” Followed by: “Sales are down.” “Morale is down.” “Turnover is up.” “Competition is (Read More)

Is “Rapport-Building” Overrated In Selling? Establishing Trust in a Selling Situation.

“People hate to be sold but they love to buy.” “Pushy sales people are ickey!” “People buy from people they like and trust.” “Birds of a feather flock together.” “Befriend the gatekeeper / receptionist and things will go your way.” “Make small talk. If you see a picture of the family tell them about your (Read More)

Is It OK to Lie to a Sales Person?

Overheard conversation between prospective clients: “You know how you can tell when a salesman is lying? His lips are moving.” Overheard conversation between salespeople: “You know how you can tell when a prospect is lying? His lips are moving.” Who is right? How did we get to this point? When is it right to lie (Read More)

Newark Mayor Knows How to Market

Growing your city with viral marketing. Newark Mayor Booker creates popular video to respond to Conan O’Brien’s jab on his late night show. Great sense of humor by both men and great way to bring good attention to your cause. (Read More)

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