by thesaleswhisperer on Mon
The last time I was employed in high tech I worked for a company full of good people, with an excellent product, that solved a crap load of problems most large firms didn’t even know they had! I mean this stuff was Da Bomb! It was slick, had blinky blue lights, was streamlined compared to the competition and ran circles around them in head to head comparisons. There was only one problem: getting anyone to listen to the presentation. If someone would listen to the presentation we were golden because we had good stuff. In fact, the entire week of training for new sales people was geared around mastering the presentation, which assumed, of course, we had a meeting with a decision-maker. At the end of the training I asked the then (now, not-suprisingly-downsized) VP of Sales how we got the meeting in the first place. He cocked his head, [...]
by thesaleswhisperer on Fri
SEM – Search Engine Marketing – or PPC – Pay Per Click – or CPC – Cost Per Click – or CPM – Cost Per Impression – are all terms for paying for lead and traffic generation to your website. When done right you can get on the first page of Google and Yahoo immediately and begin driving traffic to your site. But you better have a good landing page, interesting content and a compelling offer if you are to get them to give you their information to help you build a list.
by thesaleswhisperer on Thu
Infusionsoft CMAC Wes Schaeffer will show entrepreneurs and small business owners how to double your sales in 12 months or your money back.
by thesaleswhisperer on Wed
Is Salesforce.com really a viable platform for a small business CRM? What does a small business – any business for that matter – need now more than ever? Sales! Not software. Not a repository of information. Not an online calendar. Not an online task tracking and generating platform. Sales! And where do sales begin? With advertising and marketing. With building a list. With creating a buzz. With generating word of mouth referrals. How do you do all of the above? You advertise and market creatively and consistently and you offer something of value to your prospects in return for them giving you their information. You then communicate with them in a manner and with a tone they desire so a relationship and trust is built and forged and crafted over a period of days or even months. But as a business owner you don’t get paid to educate. So you [...]
by thesaleswhisperer on Tue
How to use Twitter to grow your business.
